The potential of machine learning
There are often many variables in business, and humans are not always able to make sense of the relationships between them. The effect of a certain action on other processes and results cannot always be predicted using an Excel spreadsheet alone.
This is where machine learning comes in. It finds hidden connections and can therefore boost business in a number of ways.
In practice, machine learning can be harnessed to predict customer purchase behaviour based on price or another variable, to divide customer groups into segments, or to distinguish between weeds and crops on the basis of images.
Machine learning thus allows to automise decision-making. It is based on complex data which it uses to continuously learn new things. The aim is to find generally applicable rules in the data and thereby model it into usable results with business advantage.