SimplyCow – a mobile app for diverse herds and systems

Mtech Digital Solutions launches today the SimplyCow mobile application. It is an easy-to-use app that acts as a standalone tool, allowing for herd management and animal recording without extensive software systems. It serves farmers as well as authorities, advisory organisations and food companies.

SimplyCow sets the foundation for animal breeding, milk production development, and monitoring animal health and animal product provenience in developing livestock countries.

In developed livestock countries, the app is a handy tool for use in the cowshed or pasture to immediately record animal events. The data is then transferred to the dairy farm management system, where more extensive observations and analysis of the herd are made. In Finland, this kind of management software would be MyFarm developed by Mtech, used on most Finnish cattle farms.

If the country already has an animal information system, SimplyCow as a fully cloud-based solution can be connected to it through an interface. If there is no interface, Mtech is happy to implement it with its extensive experience as an agricultural software developer.

“SimplyCow is a natural addition to our range of mobile applications that facilitate livestock routines. In Finland, NasevaHealthApp is used for recording animal treatments and medications, and in the Nordic countries, the Nordic Classification application is used for conformation recording. However, SimplyCow has an interesting dimension: it brings completely new opportunities to countries where animal recording and the digitalisation of agriculture are not yet very far advanced. We are proud to offer these countries an easy start in this field,” Christian Jurvanen, CEO of Mtech says.

The biggest benefits of SimplyCow for a dairy farmer are animal event recording, task list creation, and the possibility to monitor milk yields. It makes the job easy to have all information in one place.

With task lists, the farmer can schedule recurring routines such as vaccinations or parasite treatments. The milk recording function stores milk yields and related milk sample data. By recording insemination and mating information, the farmers can keep track on the pedigrees of their herd.

SimplyCow can also be used without a network connection. The data is stored in a cloud database when the device regains connection to the Internet.