The Food from Finland project has received funding from Business Finland in order to launch extensive food supply chain development work. The objective is to create uniform operating and information models for the parties in the food supply chain in order to strengthen the competitiveness of the future, and, at the same time, to increase the transparent and two-way exchange of information between operators throughout the food supply chain. Food from Finland is surrounded by a growing and expanding value network of operators with a shared goal.
“It is a pleasure and an honour for us to be involved in this extensive and significant development work,” says Markku Brummer, Managing Director at Bisnes+ Oy.
The Food from Finland project aims to increase the export of food chain by billions by 2032. The founding members of the project are Apetit, Atria, Bisnes+, Fazer, HKScan, Kesko, SOK, Valio, GS1 Finland, the Finnish Food and Drink Industries’ Federation (ETL), the Finnish Grocery Trade Association (PTY) and the Central Union of Agricultural Producers and Forest Owners (MTK).
Brummer describes the combination of Bisnes+, ProAgria, Faba and Mtech as a major player in the future consortium for primary production. “As a strong expert and partner in the field, we know the views and needs of agricultural entrepreneurs. Together, we want to be involved in developing a new and profitable direction for a responsible food chain. We have already produced significant innovations and solutions for the success of the food chain, also on the international scale. Our operations are guided by sustainability, responsibility and transparency”.
Through Bisnes+, ProAgria, Faba and Mtech, together, define three main goals: digitalisation, data and technology, responsibility and the economy and profitability of agriculture. “These objectives are an important part of all of our operations that allow us to offer our strong expertise to benefit the development activities of Food from Finland. Everything is based on data that is refined into services increasing our customers’ profitability,” says Brummer and continues: “This provides us with a big opportunity to develop the operations of the food chain and the profitability of agriculture.
What is the engine of growth aiming for?
The common goal of the food chain development project organised by Food from Finland is to create suitable operating and information models for all parties in the food supply chain (primary production, industry, trade), based on open and compatible standards, to be used by everyone and to strengthen competitiveness.
Cooperation creates a strong basis for linking the Finnish and gradually internationalising food supply chain to global food and trade flows, and extensively strengthens the export capabilities of food chain actors in the areas of food, technology, software and solution export. More information in the press release of GS1 (only in Finnish).
What is Bisnes+?
In 2018, ProAgria, Faba and Mtech established Bisnes+ as a farm complex and responsibility management tool for farmers. It has now evolved into a development company with a strong lead in building cooperation networks.