Our website now seems to be crisscrossing with Digital Workshop and LEAD, and there are mentions of Conceptualisation as well. How do you know what is what?
A Digital Workshop is an effective way to solve problems and create new visions. Mtech facilitates the workshop and brings in technical knowhow, which you supplement with your business knowhow. You will define the subject and targets for the Workshop, but we can also help with that if need be.
LEAD is a business development model, a sort of a philosophy behind all our development work. It is based on business-oriented thinking as well as a holistic but practical approach to guiding and carrying out development work.
One part of the LEAD model is Conceptualisation whereby we suggest a solution based on your promising idea or confirmed need. It is thus one phase of LEAD.
Digital workshop as compared to Conceptualisation
The subject, methods, targets and participants of a Digital Workshop are always defined by the challenges we are working with. A few example subjects:
Start or accelerate digitalisation
A company needs a workshop to see what business areas it should reasonably digitalise now and in the future. In a Digital Workshop, new processes can be brainstormed and present ones remodelled. The participants can be business decision makers, or professionals in marketing, communication or technology. The result may be a digital strategy, a digitalisation roadmap, or a sketch of a pilot project for testing the idea with low risk. The pilot project, on the other hand, can then be carried out using the LEAD model.
Redesign the present system or parts of it
An IT service in a company has reached the end of its lifespan, and there is willingness to make it anew. Again, the participants may represent business, marketing and technology, enriched with specialists in customer experience and, in the best case, actual customers as well. The Digital Workshop can start with a brainstorm to produce a maximum number of ideas. The best ones are then chosen for outlining a new product or service. The resulting sketch is often the outcome of a Digital Workshop. Again, it is quite natural to continue towards changing the sketch into a real, value-adding product through the LEAD model.
Conceptualisation, on the other hand, happens when the customer already has got along with doing development work by the LEAD model. Unlike with the Digital Workshop, we already know so much that the process can be more straightforward:
- We already know quite well what kind of idea we are working with and who is the owner. We are able to explain it in a few sentences.
- There might be an idea about the budget allocated, and aims brought about by carrying out the idea.
- The participants are more clearly known: the product owner, other specialists from the customer, Mtech’s architecture and UX specialists.
- Conceptualisation always leads to a solution concept and its MVP description. These outcomes are supplemented by architecture and UI sketches, UX paths, user survey results and their conclusions, exact feature descriptions, workload, cost and offer calculations, and suggestions on future steps. Digital Workshop outcomes, on the other hand, are always defined together with the customer.
- Since Conceptualisation is a part of LEAD, it relies on agile design, architecture, portfolio management, and development. A Digital Workshop, on the other hand, does not make assumptions about where the outcomes are positioned in the context of the customer company. The customer and Mtech go through this before the beginning of the Digital Workshop in order to make the best out of it.
LEAD and Digital Workshop?
We already gave a few examples how a Digital Workshop can be used in preparation for LEAD development. But can you do a Digital Workshop after choosing LEAD?
Here we arrive at the nature of a Digital Workshop: A Digital Workshop is rather a course of action, i.e. a way of forming a certain outcome, than a phase of a defined project. That is why the Digital Workshop can easily be adapted to the different parts of LEAD! Examples:
The Digital Workshop is an excellent tool for creating and updating strategies. Planning business management in a digitally oriented way is another suitable subject for a Digital Workshop. One more could be defining the target state for agile architecture through a Digital Workshop, based on the existing strengths.
If your project portfolio is out of control, defining a portfolio kanban is a good subject for a Digital Workshop together with Mtech’s method experts. Planning the LEAD-model value packages and their acceptance criteria is a very important part in succeeding with LEAD. In this kind of a Digital Workshop, we can define the criteria that the value packages need to fulfil, e.g. workload units used, the necessary business prerequisites and other conditions stemming from the strategy. Digital Workshops also work fine with Conceptualisation planning. Here you can take up subjects like internal or external recruitment of facilitators and specialists, training, and methods and follow-up of continuous learning.
Design planning might sound like meta-work, but, in fact, it is a sign of maturing from ad hoc work attitude towards a more holistic production of value. It is worth to do a Digital Workshop on agile planning. Agile development is already a standard in the branch but that is where many stop with their agility. It is good to make sure, through a Digital Workshop, that your development methods are synched with the principles of the LEAD framework. What almost everybody forgets is the agile benefit management, and again we recommend organising a Digital Workshop to see how things are in your organisation.
Ok ok! What should I buy then?
Buy a Digital Workshop. But what kind? In your case, you will find the answer by contacting us. We will engage in discussion with you and find out what your situation is and what kind of a Digital Workshop will solve your most urgent problem.